JSV International Assistant Service s.r.o. Executive Personal Assistant and Consultant
Event management is the application of project management to the creation and development of festivals, events and conferences.
Event management involves devising the event concept, planning the logistics and coordinating the technical aspects before actually launching the event.
The recent growth of festivals and events as an industry around the world means that the management can no longer be ad hoc.
The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Many industries, charitable organizations, and interest groups will hold events of some size in order to market themselves, build business relationships, raise money or celebrate.
Event managers can supervise diverse corporate events, such as product launches, press conferences, corporate anniversary parties, meetings, conferences, and marketing programs such as road shows and grand opening events. In addition, they can coordinate special corporate hospitality events such as concerts, award ceremonies, film premieres, parties to launch new products or services, fashion shows, commercial events, and even private (personal) events such as weddings and religious services. Event management firms can handle a variety of specific event-related services, which can range from a few select services for clients with limited budgets, to handling all creative, technical and logistical aspects of an event.
The event manager is the person who plans and executes the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. The event manager is an expert at the creative, technical and logistical elements that help an event succeed. This includes event design, audio-visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is a multi-dimensional profession.